Email deliverability and success

In this rapid growth of marketing and collaboration, email marketing has become a major tool in bridging businesses as per their needs. 

In email marketing, there is a point where some of us don’t think it’s important to ponder on email deliverability. Email deliverability is the key to get good numbers of open rates as well as replies. About 60-70% of the success of email marketing depends on this. 

The factors which heavily depends on email deliverability are- 

• Open rate

• Increase number of Responses

• Building email reputation 

• Likelyhood to hit the inbox

To ensure our email is delivered to our prospects’ inbox, one has to follow simple manners to get along with the journey. If you have decided you will run a campaign with your newly purchased domain and email your prospects right away. Then hold on! My friend. Most of us make this mistake to buy a list of potential prospects from an anonymous seller and then email a crazy amount of people a day with their new email. 

By doing so, Google normally tracks down those emails and blocks immediately. Therefore the purpose of email marketing is ruined. 

However, in order to gain an email reputation one needs to follow certain guidelines which in the long run will eventually gain trust and ensure email deliverability which eventually leads to great results. 

• Warm up the email– Warming up is generally an easier thing to gain trust for your domain as well as the email. Sending 5-10 emails regularly to the people you know. Your friends, existing clients, subscribe to certain websites to receive emails as well might do good. 

• Warm up the domain- Similar to email, warming up the domain to ensure better email deliverability is important. Some softwares like- reply.io, klenty, woodpecker does the thing for you.

• Never send too many emails from one account- It is recommended not to send too many emails from a single account. 50-100 emails per day from each account is ideal. Although, the limit is 500 but if you need to send higher volume then add other email on the outbound software to get better results. 

Finally, we got to know that in order to get maximum results from an email campaign it is essential to ensure the email deliverability. Several factors are responsible for maintaining it. Also it is important to not rely on a dirty email list, where the emails might bounce and thus affect the email adversely. It is highly recommended to appoint an agency to do the outbound and prospecting for you and thus take care of the data and quality of your prospects.